Keith's Review
TubeMogul is currently being used to programmatically buy video for Zimmerman clients. It is being used by the digital media department. …
TubeMogul (discontinued)
TubeMogul (discontinued)
Overview
What is TubeMogul (discontinued)?
TubeMogul was an advertising management platform acquired by Adobe in December 2016. It is no longer available, however its functionality is supplied by Adobe Advertising Cloud.
Recent Reviews
Fully Transparent Video DSP with great customer service
We are using Tubemogul as our preferred Video DSP. We are using Tubemogul across our department. Tubemogul is an easy to use platform to …
TubeMogul - Transparent, Efficient Video Partner
TubeMogul is used as a programmatic video partner, placing video media across the digital landscape on behalf of our agency and client. …
TubeMogul needs work to keep up with YouTube's offerings for analysts like myself that do more than just video advertising.
Tubemogul was used in the digital advertising department by advertising analysts including myself. It satisfied our clients' need for …
Supply partner review of Tube.
We are using TubeMogul as a partner to help monetize our live streaming and video on demand inventory. It is being used by several members …
TubeMogul Review
TubeMogul is used for programmatic media buying and it is solely used by the ad operations department. The primary problems that TubeMogul …
Serviceable Platform, Good Customer Support, Low Scale
I am an analyst in our advertising operations department, and we are the only department to use Tubemogul. We use Tubemogul, along with a …
TubeMogul - Preroll DSP w/ those whistles and bells!
We upload our custom segments into the platform for targeting specific audiences--even though they have a plethora of third party segments …
User Review of TubeMogul
9 out of 10
March 18, 2015
We use Tubemogul's platform to run video campaigns for our clients
Excellent product! Incredible time saver.
10 out of 10
May 09, 2014
While working for a large internet retailer, I used TubeMogul on a daily basis for several years. It allowed me to quickly and efficiently …
Popular Features
- Ad dashboards (7)7.373%
- DSP integration (6)7.171%
- Ad performance reports (7)6.767%
- Ad campaign creation (6)6.565%
Pricing
N/A
Unavailable
What is TubeMogul (discontinued)?
TubeMogul was an advertising management platform acquired by Adobe in December 2016. It is no longer available, however its functionality is supplied by Adobe Advertising Cloud.
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Would you like us to let the vendor know that you want pricing?
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Alternatives Pricing
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What is Post Affiliate Pro?
Post Affiliate Pro is designed to run an entire affiliate program from top to bottom, with the exception of processing the financial transactions. However, most payment processors and shopping carts can be fully integrated with Post Affiliate Pro. According to the vendor, this solution is…
Features
Ad Network Integration
Integration with main ad networks, and exchanges to make accurate media buys.
6.8
Avg 7.4
- 6.4Data Transfer(5) Ratings
Transfer of data to ad exchanges to match third-party to segments.
- 7.1DSP integration(6) Ratings
Integration with DSP platforms for ad buying
Ad Campaigns
Features related to creating and deploying ad campaigns.
6.7
Avg 7.8
- 6.5Ad campaign creation(6) Ratings
Allows users to programmatically create ads and build new campaigns within the tool.
- 6.6Ad deployment(6) Ratings
Allows users to quickly and easily deploy new ad campaigns from within the tool.
- 7.5Display advertising(2) Ratings
Supports banner and rich media display ads, including video, audio, mobile, etc.
- 6Ad display and retargeting segmentation(4) Ratings
Allows users to display and retarget ads to audience segments based on demographics, location, account, role, or other profile aspects.
- 6.9Sequence targeting(2) Ratings
Allows users to create ad sequences that have several stages covering different topics or products; individual viewers are shown ads in a particular order across websites. This provides very fine control over brand messaging and storytelling.
Ad Reporting & Analytics
Features related to reporting on and analyzing advertisements.
5.7
Avg 7.8
- 7.3Ad dashboards(7) Ratings
Dashboards for analyzing and/or optimizing ads are clean, easy to use, and easy to understand.
- 6.7Ad performance reports(7) Ratings
Allow users to generate reports comparing the performance of various ads or the performance of certain aspects of ads (like headlines, etc.)
- 5.2Ad conversion tracking(2) Ratings
Tracks ad conversions by campaign and type of conversion—the customer might have clicked on the ad and then purchased a product, subscribed to a newsletter, filled out a form, or downloaded a whitepaper, etc.
- 3.1Ad attribution reporting(2) Ratings
Generates accurate, detailed reports that attribute conversion to a combination of different touch points (ads, and other factors) leading up to conversion.
- 6.4Cross-channel ad management(5) Ratings
Provides an integrated view or control panel that allows users to manage their ad campaigns across a variety of platforms in one place.
- 5.5Ad forecasting and optimization(6) Ratings
Ad forecasting models predict campaign performance to assist with optimization.
Product Details
- About
- Integrations
- Tech Details
What is TubeMogul (discontinued)?
TubeMogul was an advertising management platform acquired by Adobe in December 2016. It is no longer available, however its functionality is supplied by Adobe Advertising Cloud.
TubeMogul (discontinued) Integrations
TubeMogul (discontinued) Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Comparisons
Compare with
Reviews and Ratings
(22)Attribute Ratings
Reviews
(1-4 of 4)Companies can't remove reviews or game the system. Here's why
March 31, 2016
Fully Transparent Video DSP with great customer service
Verified User
Strategist in Marketing
Marketing and Advertising Company, 201-500 employees
We are using Tubemogul as our preferred Video DSP. We are using Tubemogul across our department. Tubemogul is an easy to use platform to track our KPIs.Their platform is able to track in real-time how much money we are spending across multiple devices and sites. Their reach and geo-targeting a strength when choosing the best video DSP.
- Transparency
- Reach
- Easy to use platform
- Setting up PMP deals needs to be more seamless
- Missing functionality with reporting
- Easier view in platform to see which placements have spent
TubeMogul is a great video demand site platform. Transparency is something they do well within the dashboard; you can look for very specific details to see what sites your advertisement is being served on as well as a slew of KPIs to measure your campaign. If you're looking for high quality sites, I would look at another company.
N/A
N/A
- Ad campaign creation
- N/AN/A
- Ad deployment
- N/AN/A
40%
4.0
- DSP integration
- 40%4.0
46.66666666666667%
4.7
- Ad dashboards
- 80%8.0
- Ad performance reports
- 80%8.0
- Ad conversion tracking
- N/AN/A
- Ad attribution reporting
- 50%5.0
- Cross-channel ad management
- 70%7.0
- Ad forecasting and optimization
- N/AN/A
- Great Customer service
- Increased awareness
- Increased sales in a few markets
One similar product I have evaluated is Videology. Videology is a demand site platform that provides a technology filter to serve video across screens. I have not yet used this platform for media buying but it seems very user [friendly] with many publisher direct deals linked in their dashboard. I choose to run tubemogul for my campaigns because they have a larger reach and our agency partnership. They also have great customer service, which is important to me.
March 25, 2016
TubeMogul needs work to keep up with YouTube's offerings for analysts like myself that do more than just video advertising.
Verified User
Analyst in Marketing
Internet Company, 51-200 employees
Tubemogul was used in the digital advertising department by advertising analysts including myself. It satisfied our clients' need for pre-roll/video advertising in their specific markets. I really wish we could have used it more, but honestly our clients never had enough money since they were primarily local/regional businesses.
- Customer service
- Audience targeting
- Custom solutions
- User interface
- "Clunky" experience
- More transparency into viewability and other KPI's
TubeMogul is well suited for one off projects for clients that aren't already in the AdWords platform. It is easier to do video ads through the AdWords platform that is familiar and consolidates billing.
8%
0.8
- Ad campaign creation
- 10%1.0
- Ad deployment
- 20%2.0
- Display advertising
- N/AN/A
- Ad display and retargeting segmentation
- 10%1.0
- Sequence targeting
- N/AN/A
40%
4.0
- Data Transfer
- 40%4.0
- DSP integration
- 40%4.0
11.666666666666668%
1.2
- Ad dashboards
- 20%2.0
- Ad performance reports
- 10%1.0
- Ad conversion tracking
- 10%1.0
- Ad attribution reporting
- 10%1.0
- Cross-channel ad management
- 10%1.0
- Ad forecasting and optimization
- 10%1.0
- Never saw a clear positive impact for my clients, but I'm sure I would see better results with more budget and a different industry.
- Youtube
Like I said previously, it's much easier to have video advertising consolidated with other ad mediums. It keeps consistency in targeting and reporting as well.
March 22, 2016
Serviceable Platform, Good Customer Support, Low Scale
Verified User
Analyst in Marketing
Political Organization Company, 51-200 employees
I am an analyst in our advertising operations department, and we are the only department to use Tubemogul. We use Tubemogul, along with a few other demand side platforms, to handle our programmatic advertising needs. In the past we used their standard and interactive preroll ad products that they offer. I understand that they recently unveiled a display product, but we haven't tested that out yet.
- Templates make bulk creation easier.
- They are integrated with our Data Management Platform (Lotame) which allows us to target our first party data.
- Great customer service.
- Not as much inventory so it is harder to scale with Tubemogul than other DSPs.
- The separate placement types are too rigid. Interactive and Standard Preroll should be one product.
- Viewability optimization isn't as strong as DoubleClick.
They have more availability and inventory for interstitial videos.
40%
4.0
- Ad campaign creation
- 70%7.0
- Ad deployment
- 70%7.0
- Display advertising
- N/AN/A
- Ad display and retargeting segmentation
- 60%6.0
- Sequence targeting
- N/AN/A
70%
7.0
- Data Transfer
- 70%7.0
- DSP integration
- 70%7.0
40%
4.0
- Ad dashboards
- 60%6.0
- Ad performance reports
- 60%6.0
- Ad conversion tracking
- N/AN/A
- Ad attribution reporting
- N/AN/A
- Cross-channel ad management
- 80%8.0
- Ad forecasting and optimization
- 40%4.0
- Not as efficient or simple as DoubleClick.
- Great customer support which helps in getting ads up more quickly
March 22, 2016
TubeMogul - Preroll DSP w/ those whistles and bells!
Verified User
Analyst in Marketing
Political Organization Company, 51-200 employees
We upload our custom segments into the platform for targeting specific audiences--even though they have a plethora of third party segments available for targeting. We mainly use TubeMogul to expand our video inventory for our pre-roll campaigns. TubeMogul is only being used within our advertising operations department but its capabilities are known throughout the company, specifically our client facing department, as a useful tool for video ads.
- User interface - It's extremely easy to build out campaigns with all your typical DSP targeting capabilities (locations, site lists, dayparting, device targeting, topic targeting, brand safety, inventory source. You can easily set up a campaign, daily and all time budget caps.
- Turn around time - While many other self-service DSPs take up to ~24 hours to have an ad actually begin serving, my experience has been usually around 2 hours or less from when a placement is built out until it begins running.
- Private Marketplace Deals and extremely easy access to premium inventory - TubeMogul has a site list divided into several tiers based on national recognition, quality, brand safely that you can easily have your campaigns target. They also have "On Demand" premium inventory that you can easily opt in to (without having to actually go to the publisher). The process is as simple as clicking a button to request access. Additionally, direct reservation deals can be set up through this tool.
- Optimization Goals within your campaigns - You can set up a list of prioritized goals for your campaigns. They include things like ensuring delivery, optimize for a specific eCPM or vCPM, setting a viewability threshold, optimize to a specific CPC/CPM, CTR.
- Bulk Editing campaigns - While Tubemogul has a bulk edit feature built in, it is behind the times compared to other DSPs (e.g. DoubleClick). It's difficult to bulk edit impression caps in particular and requires you to individually go into each campaign to then adjust it in the settings
- Higher vCPMs and Costs per Completion - My company did a small scale data comparison for several campaigns and noticed that Tubemogul was more expensive for similarly targeted/viewable inventory in our other DSP, DoubleClick. Disclaimer, the targeting for these campaigns were somewhat rigid and specific.
Of the DSPs in which I am familiar, TubeMogul's platform is the easiest to obtain premium publisher inventory... something they definitely push on their clients; but it is something they should be bragging about. It consolidates your deals into one easy interface from which you can either conduct an "on demand deal" or do a direct reservation. Their on demand deal is super easy since TubeMogul buys the publishers' inventory beforehand for its clients to then use. All you have to do to get access to this inventory is click a button. So simple.
86%
8.6
- Ad campaign creation
- 80%8.0
- Ad deployment
- 90%9.0
- Display advertising
- 80%8.0
- Ad display and retargeting segmentation
- 100%10.0
- Sequence targeting
- 80%8.0
90%
9.0
- Data Transfer
- 80%8.0
- DSP integration
- 100%10.0
41.66666666666667%
4.2
- Ad dashboards
- 90%9.0
- Ad performance reports
- 90%9.0
- Ad conversion tracking
- N/AN/A
- Ad attribution reporting
- N/AN/A
- Cross-channel ad management
- N/AN/A
- Ad forecasting and optimization
- 70%7.0
- Increased efficiency in campaign creation. Within the platform, you can build out campaigns and/or save them as a template for future campaign buildouts so you don't have to keep redo-ing your targeting for similarly targeted campaigns. This feature allows you to also pick and choose what aspects (e.g. geo or segment targeting) of your template you want to use to create your new campaign.
Between the two platforms for similarly targeted campaigns, I have not seen any real difference in metrics like click through rate and completion rate. When stacking on a viewability threshold, DoubleClick tends to scale a bit better than TubeMogul. While I am a HUGE Google products fan, I have to say TubeMogul's Optimization Goals feature is awesome and something DoubleClick does not have. The ability to prioritize your goals is a huge plus. Coming from an agency, ensuring delivery usually is king. Having the ability to then tack on your viewability, CPM/CPC, completion rate, CTR, CPA, site diversity preference goals is awesome.